Successful entrepreneurial designs are often innovative without inventing anything new the innovation lies in re-combination.
There is a difference between innovations and inventions. It often takes some time before great inventions are market-ready because they harbor minor defects that make them fail. This is because when they are first introduced, they haven’t been perfected technically, their significance may not be recognized, or they haven’t been accepted by the public. This is the reason why successful business people are generally not inventors but innovators. They rely on what already exists.
The real discovery is not finding unknown territory, but seeing things with a different whole new perspective.